Top 5 Makeup Trends of 2024: What's Hot Right Now

As the beauty world evolves, so do our makeup trends. Whether you're a makeup enthusiast or just looking to stay on-trend, here are the top 5 makeup trends of 2024 that you need to know about:

1. Blue Tones: Making Waves in Modern Beauty

According to Pinterest's 2024 forecast, blue is back with a bold statement. From aquamarine eyeshadows to fun blue nails, Gen Z and Millennials are finding innovative ways to incorporate this '60s staple into their modern beauty routines. Searches for "blue eyeshadow aesthetic" have increased by 65%, indicating a growing interest in embracing this vibrant hue.

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Anastasia Beverly Hills Norvina Pro Palette

2. Glazed Blush: The New Glossy Flush

Move over glazed skin and nails, it's time for glazed blush to shine. Makeup experts predict a shift towards glossy and balmy textures in blush formulations, offering a subtle flush and hydrated appearance. Layering liquid highlighters with cream blushes will be a go-to technique for achieving a dewy complexion. Embracing the doll-like blush on the apple of the cheeks or opting for a sculpted finish above the apples will be popular placement choices.

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Anastasia Beverly Hills Stick Blush

3. Elevated Lashes: Natural Glam Takes Center Stage

Say goodbye to whopper, fake-looking lashes, and hello to soft and natural glam. In 2024, the focus is on natural-looking false lashes that enhance without overpowering. Whether it's brunch with friends or a romantic date night, unclockable lashes are the way to go. New innovations like pre-bonded press-on falsies streamline the application process, making achieving a natural lash look easier than ever.

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Avon True Supershock Volume Loader Mascara

4. Feathered Brows: Soft and Natural Arch

Brows are following suit with lashes, embracing a softer and more natural aesthetic. Feathered brows are set to lead the way, filled in only where necessary to softly frame the face. The era of overly structured brows is fading, making room for a subtler, more effortless brow look. Embrace your natural brow shape and lightly fill in any gaps for a polished yet natural finish.

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Anastasia Beverly Hills Brow Definer 

5. Monochromatic Makeup: Minimalist Elegance

For a cohesive and modern makeup look, embrace the simplicity of monochromatic makeup. Drawing inspiration from 90s minimalist vibes, opt for a neutral color palette that spans across eyes, lips, and cheeks. Using multi-use cream sticks in coordinating shades ensures a harmonious and elegant finish. Keep your look simple yet sophisticated with this timeless trend.

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Anastasia Beverly Hills Soft Glam Palette

As we navigate the ever-changing landscape of beauty trends, these top 5 makeup trends of 2024 offer a glimpse into the exciting innovations and aesthetics shaping the beauty industry. Whether you're experimenting with bold colors or embracing natural textures, there's something for everyone to explore and enjoy in the world of makeup.