Anastasia Beverly Hills Kiss Theory Lip Balm - Twirl - 1g

Cushion the kiss. Anastasia Beverly Hills Kiss Theory Lip Balm is a hybrid gel-balm lip color that combines balm-like comfort, high-impact color, and glossy shine in one effortless swipe. The plush, lightweight texture melts onto lips with a smooth, non-sticky feel while delivering instant hydration and comfortable wear in 8 unique shades

• Plush gel-balm texture delivers cushioned comfort with zero stickiness
• Hybrid formula combines balm-like comfort with high-impact color and glossy shine
• Lightweight, flexible wear that never feels heavy, tacky, or slippery
• Glossed lipstick effect delivers rich payoff with glass-like shine
• Instantly hydrates and moisturizes lips with Hyaluronic Acid and Vitamin E
• Smooths the look of lips while delivering immediate moisture and lasting comfort
• Melts seamlessly onto lips, enhancing the look of fullness and volume
• The perfect balance of shine and pigment—more than a balm, lighter than a lipstick
• Designed for effortless everyday wear, from minimal makeup to full glam
• Easy swipe-and-go application for quick touch-ups—no mirror needed
• Sleek, pocket-sized packaging made for on-the-go
• Available in 23 shades, from soft neutrals to bold statement tones
  Vanilla-scented
• Vegan and cruelty-free
• Free of gluten, phthalates, mineral oil, alcohol, talc, sulfates and parabens

KEY INGREDIENTS

• HYALURONIC ACID? Helps hydrate and visibly plump for fuller-looking lips.
• VITAMIN E? Helps nourish and soften for smooth comfort with antioxidant benefits.
• CANDELILLA WAX? Helps enhance payoff, shine, and smooth glide.

*Based on a consumer perception study of 50 women after first use:

• 100% said lips felt nourished after first use*
• 100% agreed it applies smoothly*
• 98% said lips felt softer and more hydrated*
• 98% said lips looked healthier after first use*
• 98% agreed it was easy to apply—even on-the-go*
• 94% agreed lips felt more comfortable and instantly more cushioned*