Romanian-born beauty entrepreneur Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company’s first product line in 2000.
Maybelline New York’s Volum 'Express Hypercurl Mascara gives curled eyelashes with a curl lock formula that lasts for up to 18 hours. Available in washable black and waterproof black variants. Just one sweep with the mascara wand helps you get lashes that have spectacular volume and thickness. The Hypercurl formula in the mascara works to achieve a dual effect: it instantly builds 3 times the volume in your lashes and helps curl them, giving you thick, curly lashes that look ultra-glam
HOW TO USE:
About the product
VOLUME: Wax coating & special bristles that can reach the lash line up to the tip. Gives 75% curled effect with a thick pad and lasts 3 times longer with the 18-hour formula.
DESIGN: unique anti-clump applicator brush that separates each lash while curling them, avoiding the clumpy, messy effect
CARE: Ophthalmologist tested and suitable to wear with contact lenses. Suitable for wearing all day.
EASE: Coats every lash from root to tip in a single flick. Available in waterproof and washable variants
The Hyper Mascara reveals layers of lashes for the curvy, full fan effect. The formula beautifully defines your lashes and compliments your eye makeup.
The mascara brush stretches and shapes the lashes for an effortlessly curly effect.
Talk to our makeup experts
& flaunt your curly lashes.
Step 1Clean the area
Step 2Sweep the brush from root to tip
Step 3Don't let mascara dry between coats
Step 4 Enjoy the look!
It helps to reduce skin irritation.
It acts as an emulsifying agent, meaning it binds the material together.
Disclaimer - Ingredients are subject to change.
For the most complete and up-to-date list of ingredients, refer to the product packaging.